Motek Cultural Initiative (MOTEK) is an innovative non-profit charitable organization, established to showcase contemporary Israeli music to diverse audiences. MOTEK began with a vision and a dream for change! By showcasing and introducing talented Israeli musicians to the mainstream, we are fostering a new generation’s appreciation for Israel across multicultural communities. MOTEK improves perceptions of Israel using music as a tool to transcend barriers, promote positive attitudes and unity.

Since 2009, MOTEK has produced twelve unforgettable concerts featuring over fifty Israeli artists hosted at Toronto’s greatest venues. From the most intimate of settings in our Unplugged Concert Series to audiences in the thousands sharing in the spirit of our Annual Galas and ISROCK Festival, a Motek event is unlike any other. These concerts expose Israeli musicians to the general public, resulting in a strong fanbase repeatedly eager to attend MOTEK events. With every show, MOTEK is a step closer to creating a positive vibe and fostering a new generation’s appreciation for Israel across multicultural communities.

MOTEK Advocacy Events are unique cultural programs designed to provide firsthand interactions with Israeli musicians in an effort to curb the negative effects stemming from on-campus “Israel Apartheid Week”. MOTEK answers with cultural activities in collaboration with diverse student groups, hosting innovative programs, concerts, workshops, lectures, Q&A sessions, and much more. By providing the opportunity for artists to share live music, personal stories and experiences, we stress the message of tolerance and emphasize music’s ability to transcend the barriers of language, culture, and religion.

MOTEK is unique in its approach to improving Israel’s online reputation by providing inspiring and encouraging content about Israel using an extensive range of New Media Tools. MOTEK’s ongoing commitment to the positive branding of Israel and our knowledge of New Media technology allow us to monitor and improve Israel’s reputation online through a non-stop stream of positive messages and uplifting buzzwords.

MOTEK aims to provide financial support (MOTEK Artist Programming Grant) for affiliated organizations that encourage collaboration between North American and Israeli musicians. MOTEK serves as an aid to these organizations, providing them with talented Israeli artists to perform at their events. In turn, MOTEK achieves its goals at a rapid pace through exposure and community engagement.