Motek Cultural Initiative (MOTEK) is an innovative non-profit charitable organization, established to showcase contemporary Israeli music to diverse audiences. MOTEK began with a vision and a dream for change! By showcasing and introducing talented Israeli musicians to the mainstream, we are fostering a new generation’s appreciation for Israel across multicultural communities. MOTEK improves perceptions of Israel using music as a tool to transcend barriers, promote positive attitudes and unity.
MOTEK, Hebrew slang for “SWEETHEART”, “MON CHÉRI”, “HABIBI” is a gender-neutral term of endearment used to compliment and create positive vibes. Our logo creatively redirects Hebrew characters to resemble English lettering; in the same spirit we use music as a tool to redirect public perception of Israel.